We wish you a Happy Easter and tons of chocolate!!
Despite being a relatively new category in the beverage sector, energy drinks have proven to be one of the sector’s bright lights and an area of immense potential. With less than 20 years in the marketplace the category already accounts for 4% of the total Canadian soft drink market. Energy drinks are projected to lead the beverage sector in growth in per capita purchases, volume consumption and total value through 2011. The category’s traditional consumer base of young males is being expanded through aggressive marketing also targeting older males with innovative products such as Pimp Hortons – Energetic Coffee – recently launched by a large Canadian franchise chain.
THE CAN CONTEST – WIN AN ALL-INCLUSIVE TRIP TO MEXICO
HOW TO ENTER: Write a letter to The Can telling us how many Canadians were killed and/or kidnaped in Mexico in the last 3 years. In case of a tie, those who are related to Canadian victims in Mexico will be selected for a tie-breaker and whoever has the largest amount of relatives who died in Mexico over the past 3 years will win the prize. Disclaimer: Only Canadian residents and illegal Mexican immigrants are eligible to enter the contest and/or win the prize. Chances of winning are based on the number of stupid Canadians who go to Mexico every year, divided by the number of corrupt cops in Mexico during the summer time. Do the math dude and enjoy Mexico!!
ALL-INCLUSIVE TRIP PACKAGE PRIZE: See poster below with the details about this wonderful summer trip.